On Jan 3, BTS Jimin uploaded a post on Big Hit community app with message 'Jungin-ah, I’m sorry.' on a plain black background, joining the 'I’m sorry Jung In-ah' campaign in Korea.
Broadcasting station SBS aired an episode about a 16-month old child Jungin who died last year after being abuse by her adoptive parents. Korea community therefore started the 'I’m sorry Jung In' campaign on social media to raise the awareness of child abuse. Many celebrities including Jimin also joined the campaign.
Jimin’s fans further spread the campaign through SNS.